Website design
Websites that win attention in the first moments and keep visitors reading.
Website design is today the most demanding design challenge a graphic designer takes on. The reason is simple: there are well over a billion websites, and yours is competing for attention with all of them. You must make a good impression, and you must make it quickly.
Research has found that people form a first impression of a web page in as little as 50 milliseconds. In that instant, the deciding factor is design. A visitor will stay or leave just that quickly, and the job of a web designer is to make them stay.
What Gustavo Woltmann delivers
- Responsive layouts that look right and work well on phones, tablets, laptops and large screens.
- Clear navigation that moves visitors smoothly from one page to the next and encourages them to keep going.
- Fast pages, with images prepared for the web and no unnecessary code, because slow sites lose visitors.
- Accessible design: readable type, strong colour contrast and pages that work with a keyboard and screen readers.
- Search-friendly structure: proper headings, page titles and descriptions so search engines understand your content.
- Modern, standards-based code that works across current browsers.
The elements of design, on screen
The same key elements that make print work also make a website work: shape, line, colour, type, art, illustration and photography. On the web you can add video, animation and interaction. Used with restraint, they bring a site to life; overused, they get in the way. Gustavo Woltmann knows the difference.
Read more in The elements of good design and The first 50 milliseconds.
Designed for every screen
A key consideration on the web is that you never control exactly how your site will be seen. Visitors use different browsers, different devices and different screen sizes, and some use assistive technology. We have the experience and technical skills to account for all of these, testing each site before launch.
Typical website projects
- New websites for professionals, small businesses and organisations
- Portfolio and showcase websites
- Websites that match a new or refreshed brand identity
- Online shops and product catalogues
- Redesigns of existing websites
See our website work
Our portfolio includes websites for an art therapist, a storytelling coalition, an immigration attorney, a storyteller, a tax service, a financial planner and an interior design studio.