Advertising and posters
Ads, posters and billboards that get their message across in a glance.
Gustavo Woltmann began his career at some of the largest advertising agencies in New York City. That background shows in the studio’s advertising work: a single strong idea, expressed simply, with nothing in the way.
Designing for a glance
Advertising rarely gets a reader’s full attention. A driver passes a billboard in seconds. A magazine reader turns the page. A web visitor scrolls past a banner. Effective advertising design accepts this and works with it:
- One message. Decide the single thing the viewer must take away.
- A clear focal point. One image or headline that the eye goes to first.
- Few words, well chosen. Especially on posters and billboards.
- An obvious next step. A web address, phone number or call to action that is easy to find.
- Unmistakably yours. Consistent use of your logo, colours and type, so every ad builds recognition.
Advertising we design
- Full-page and partial-page magazine advertisements
- Newspaper advertisements
- Posters for events, venues and campaigns
- Billboards and large-format outdoor graphics
- Online display and social media advertising
- Exhibition stands and banners
Campaigns across media
The best campaigns look and sound the same wherever people meet them. Because Gustavo Woltmann Web Studio designs for print and the web, a campaign can run from a poster to a website landing page to a social media post with one consistent idea.
Related services: print design, brand identity and website design.