Packaging and products
Packaging, greeting cards and merchandise that people want to pick up.
Packaging is design you can hold. It protects a product, explains it and, in the few seconds a shopper looks at a shelf, persuades them to choose it. Gustavo Woltmann Web Studio designs packaging and printed products that work as hard as the things inside them.
Recent packaging and product work
- Healthy Heart Program: a box, binder and booklets with bold colour and food photography.
- Jewish Holidays Go Fish: a card game with an illustrated box and a full deck of cards.
- Boston Israel Folkdance Festival: a festival T-shirt and matching key ring.
See these projects in the portfolio.
What good packaging does
- Stands out among competitors on a shelf or in an online listing.
- Explains what the product is and who it is for in seconds.
- Feels right through choice of materials, finishes and structure.
- Fits the brand, so a whole product range looks like a family.
- Prints correctly, with artwork built to the manufacturer’s templates.
Packaging and products we design
- Boxes, cartons and sleeves
- Labels for bottles, jars and tins
- Card games, kits and educational products
- Greeting cards and gift cards
- T-shirts, tote bags and promotional merchandise
- Inserts, instructions and thank-you cards for online orders
Packaging works best alongside a strong brand identity and an online shop that shows products at their best.