E-commerce websites

An online shop has one job above all others: to help a customer find what they want and buy it without friction. Gustavo Woltmann Web Studio combines graphic design, website development and e-commerce programming experience to design shops that look good and sell well.

What makes a good online shop

Products that are easy to find

Logical categories, clear menus and useful search and filters mean customers spend their time choosing, not hunting.

Product pages that sell

Good photographs, honest descriptions, clear prices and visible delivery information answer questions before they are asked. Our team includes experience in photography and image preparation, so your products look their best.

A simple checkout

Every extra step in a checkout loses customers. We keep it short, clear and reassuring, and make sure it works perfectly on a phone.

Consistent with your brand

Your shop should feel like part of your business, not a generic template. We carry your identity through every page, email and printed insert.

Accessible and mobile-first

Many shoppers now buy on their phones, so we design for small screens first. We also design to recognised accessibility guidelines, which helps every customer and is increasingly a legal expectation: in the European Union, the European Accessibility Act has applied to many online shops since June 2025.

Beyond the website

E-commerce is more than a website. We can also design product packaging, labels, inserts, thank-you cards and promotional material, so the experience continues when the parcel arrives.