Print design
Print is the grandfather of modern graphic design, and it is here to stay.
When you think about it, even chiselling hieroglyphics into stone was a form of graphic print design, and one where a mistake was costly. Nobody wants to replace tons of rock because of a slip-up.
Print is still among the most common design products we see each day. Our mailboxes hold flyers, brochures and letters; we exchange business cards; we pick up catalogues and read printed packaging. The kinds of print we see are wide and varied, and despite the rise of the screen, print is here to stay.
The craft of print
Print requires just as unique a skill set as the web. Its goal is the same: to attract enough interest to keep your reader on the page long enough to get the message across. But you work within fixed limits. Unlike a website, your page count and your format are set. You may have one page, or even a quarter of a page, to deliver your message both visually and in words.
Print also has advantages the screen cannot match. You can work with paper stock, texture, finishes and the physical feel of the finished piece. A heavy business card or a beautifully bound brochure says something before anyone reads a word.
Gustavo Woltmann understands how print is both similar to and different from web work. He tailors the look and text to your audience, and uses the subtleties of each printed product as part of the message.
Print we design
- Business cards, letterhead and envelopes
- Brochures, leaflets and flyers
- Newsletters and annual reports
- Direct mail packages
- Catalogues and price lists
- Invitations, event programmes and menus
- Signage and display graphics
- Presentation folders and PowerPoint templates
We also design advertisements and posters, books and magazines, and product packaging.
Press-ready, every time
Mei-Xin Li, our digital imaging and production specialist, prepares artwork to your printer’s exact requirements: correct colour settings, bleed, image resolution and fonts. That avoids the delays and reprints that come from files that are not quite right. Meet the team.